GLOBALIZATION TRANSFORMS BOLLYWOOD

GLOBALIZATION TRANSFORMS BOLLYWOOD

THE IMAGE TO YOUR LEFT IS NOT THAT OF A WESTERN MODEL OR ACTRESS FROM HOLLYWOOD IN U.S.A BUT A FAMOUS INDIAN ACTRESS FROM BOLLYWOOD KAREENA KAPOOR,SHE HAPPENS TO BE THE GRAND-DAUGHTER OF LATE IDOL ,RAJ KAPOOR,AN ACTOR OF BOLLYWOOD OF LEGENDARY PROPORTIONS AND YOUNGER SISTER OF KARISHMA KAPOOR.
IN 1991, WE EMBARKED BY COMPULSION, ON THE PROGRAMME TO LIBERALIZE , PRIVATIZE AND GLOBALIZE OUR INDIAN ECONOMY BY COMPULSION. AS WE WHERE, ON A VERGE TO A "DEBT CRISIS".THE "EXTERNAL DEBT" WAS HUGE,THE "EXPORT IMPORT DEFICIT" CALLED THE "CAD" OR THE "CURRENT ACCOUNT DEFICIT" WAS STAGGERING.NOW, HOW COULD BE OUR CULTURE, BE AWAY FROM THE SPIRIT OF OPENNESS AND TRANSFORMATION FROM "A CLOSED ECONOMY" AND "AUTARKIC ECONOMY" DOMINATED BY "USSR BASED SOCIALISM" TO "A OPEN USA BASED CAPITALISM MARKET FRIENDLY ECONOMY".ON ONE HAND, WE SEE THE "KHATAKTA BHARAT MODEL" OF THE VEILS OF ISLAM, MADARSA'S ORDERED BY THE MULLAH'S AND MOULVI'S TO MAKE LADIES TENNIS SENSATION, SANIA MIRZA, APOLOGIZE FOR SHOOTING AN ADVERTISING CAMPAIGN, NEAR A HYDERABAD MASJID,RELIGIOUS PRAYER'S PLACE OF ISLAM,ON THE OTHER HAND, WE HAVE THE"SHISHTACHAAR BHARAT MODEL"-THE CUSTOM OF TOUCHING THE FEET AND TAKING BLESSINGS FROM THE ELDERS,RIGHT AT THE OTHER END, WE HAVE BIKINI CLAD WOMEN THRONGING THE BEACHES OF GOA AND KERALA ENJOYING WITH THEIR HUSBANDS AND BOYFRIENDS OR OFFICE COLLEAGUES AND THEN, WE HAVE THE HONDA CITY,MERCEDEZ BENZ,TAYOTA INNOVA ETC VEHICLES DONNING THE THIRD CLASS INFRASTRUCTURE ROADS OF INDIA, WITH THE WORLD CLASS CARS.
WE HAVE ALSO GOT THE "MATAKTA BHARAT MODEL", MISS WORLD IN 1994 AS AISHWARYA RAI,MISS UNIVERSE IN 1995 AS SUSHMITA SEN AND IN 1996 MISS ASIA PACIFIC AS DIYA MIRZA.
SO THE TRANSFORMATION OF BOLLYWOOD IS A PROCESS OF CHANGE IN LIFE.

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CROSS CULTURE MANAGEMENT IN GLOBALIZED WORLD ECONOMY

WHAT DO WE UNDERSTAND BY CROSS CULTURAL MANAGEMENT IN BUSINESS? LONG BACK THE KIRLOSKAR FAMILY TOLD ME THAT TO DO BUSINESS IN UKRAINE'S CAPITAL KEIV YOU HAVE TO SOCIALISE ,STAY LATE IN THE NIGHT,TAKE VODKA ETC.WHY IS IT THAT IN 1976 WHEN THE ENGLAND TEAM CAME TO INDIA WE WERE NT HAVING THE BISLERI MINERAL WATER OF RAMESH CHAUHAN OF PARLE,NIETHER DID WE HAVE AQUAFINA FROM COCA COLA OR FINLEY FROM PEPSI NOR WERE WE HAVING YES BRAND OF MINERAL WATER.SO TONY GRIEG,ALLAN KNOTT,BOB WILLIS,DENISS AMIS,MIKE BREARLY ETC DEPENDED ON WATER BOTTLED VIZ MINERAL WATER THEY HAD BOUGHT FROM LONDON.LET US LOOK AT TODAY'S GLOBALIZED INDIA WHERE WE GO ON IMITATING THE WEST IN EVERY WAY WHETHER ITS CLOTHES OR MINERAL WATER OR BRAND OR RETAIL OR CREDIT CARD PLASTIC MONEY WHICH RUINS YOU UNLESS PRUDENTLY MANAGED.WE MUST TAKE THE BET FROM THE WEST AND DELETE WHAT IS THE WORST SOCIAL NORMS VALUES OF THEIR CULTURE.HOWEVER,WHAT HAPPENS IS JUST THE OPPOSITE WE ADOPT THE WORST AND DELETE THE BEST LIKE HARD WORK,PRODUCTIVITY,ADOPTION OF JAPANESE,GERMAN,SIX SIGMA,BENCHMARKING,TQM,BUSINESS BEHAVIOURS.

THE JAPANESE SUSPECT THE BUSINESS CONTRACT VERY MUCH.ALTOUGH THEY WILL BOW BEFORE YOU TOO MUCH TO PRESENT THEIR BUSINESS CARDS TO YOU.THAT IS THEIR CUSTOMARY COURTSEY.THERE DECISION MAKING IS TOO SLOW BUT THEY RELY ON BOTTOMS UP APPROACH,KAIZEN-CONTINUOUS LEARNING,KANBAN-IMPROVEMENT AND ABOVE ALL THEY BELIEVE IN TOTAL QUALITY MANAGEMENT-TQM OR TOTAL QUALITY MOVEMENT.

THE CHINESE MAKE QUICK DECISIONS.THEY ALSO HAVE A SUSPECTIVE FEELING BUT THEY BEING CONVINCED ENCOURAGE MORE FOREIGN DIRECT INVETMENT-FDI.AS A CULTURE CHINESE ARE LOW COST HIGHLY EFFICIENT WORKERS WHICH HAS SET THE WAY FOR BRICS-BRAZIL,RUSSIA,INDIA,CHINA AND SOUTH AFRICA GOLDMAN SACHS REPORT-2005 MODEL OF EMERGING MARKET ECONOMIES AS THE KENNICHI OHAMAE BASED TRIAD POWER ECONOMIES ARE GETTING MARKET SATURATION VIZ.NORTH AMERICA,WESTERN EUROPE AND JAPAN.

CROSS CULTURE BUSINESS SEEKS DIFFERENT BUSINESS BEHAVIOR BY DIFFERENT SOCIETY OF BUSINESS WHETHER THEY ARE USA,RUSSIA,INDIA,BANGLADESH,INDONESIA,HOLLAND ETC.LOOK AT THE RUSSIANS THE ARE GREAT NEGOTIATORS.GET IT OR LEAVE IN IS THERE STRATEGY TO NEGOTIATE.THE RECENT AQUISITION OF CORUS STEELFROM UK BY TATA STEEL AND MITTAL STEEL AQUIRING ARCELOR FROM LUXEMBERG WHILE OTHER MAJOR BIDDERS WHERE THE BIDDERS CALLS FOR AN EVEN INDEPTH ANALYSIS OF CROSS CULTURE MANAGEMENT.

POVERTY IN INDIA

POVERTY IN INDIA IS A PROBLEM SINCE DADABHAI NAROJI IN 1860S CALCULATED THAT EACH YEAR 2 % OF INDIA'S GDP WAS GOING OVER TO BRITAIN IN FORMS OF RAW MATERIAL.BY 1950 MORE THAT 50% OF OUR INDIAN POPULATION LIVED BELOW THE POVERTY LINE.IN 1979,INDIAN PLANNING COMMISSION-YOJNA BHAWAN PUT IN THAT 2400 CALORIES TAKEN BY PER PERSON PER CAPITA PER DAY IN RURAL AREAS AND 1800 CALORIES IN URBAN AREAS PER PERSON PER DAY.THENCAME THE LPG ECONOMIC REFORMS ERA IN JULY 1991 WHEN WE WERE AS A NATION TO DEFAULT ON A DEBT TRAP HOWEVER WE AVOIDED IT BY RECEIVIND BOP DEFICIT LOAN OF $650 MILLION FROM IMF AND GRANTS TO BUILD OUR SOCIAL INFRASTRUCURE FROM WORLD BANK.CONCERN WAS IN 130 NATION WE HAD THE REFORMS SCENARIO IMPLEMENTED FISCAL DEFICIT,REVENUE DEFICIT,CURRENT ACCOUNT DEFICIT-CAD,IT WAS MENTIONED IN THE WORLD DEVELOPMENT REPORT-1991 FROM THE WORLD BANK HOW COUNTRIES IN CRISIS TIMES DEVELOP AND IN REFORMS POVERTY INCREASES BUT LATER ON DECREASES.HOWEVER,THIS DEBATE OF INCREASE OR DECREASE OF POVERTY IN INDIA AFTER REFORMS STILL CONTINUES AND THE ECONOMIC REVIEW OF GOVERNMENT OF INDIA SAYS THAT 25% OF POPULATION IN INDIA IS BELOW THE POVERTY LINE-BPL WHILE PRIVATE CONSULTANCY ORGANIZATION'S LIKE PROF SURJIT BHALLA'S OXUS BELIEVES THAT 40% OF INDIA'S POPULATION IS BELOW BPL.THIS IS A CHALLENGE TO BE SOLVED BY ENTREPRENEURSHIP,LEADERSHIP,RISK TAKING,EDUCATION,POSITIVE MENTAL ATTITUDE-PMA,TOTAL MOTIVATION FOR PROACTIVITY,SYNERGY,PRIVATE INITIATIVE,MICROFINANCE AS DONE BY GRAMEEN BANK WITH MOHD YUNUS OF BANGLADESH GETTING THE NOBEL PEACE PRIZE IN 2006,WELFARE ECONOMICS-PROF AMARTYA SEN -INCREASING THE WELFARE OF EVERYBODY BUT NOT DECREASING THE WELFARE OF ANYBODY-RISE OF MERIT GOODS SOCIAL GOODS AND PUBLIC GOODS.CREATING A GOOD ENVIRONMENT FOR BUSINESS NOT HAVING OIL MAFIA WHICH MIXED KEROSENE WITH PETROL AND DEISEL AND WHEN CAUGHT BY MANJUNATH SHANMUGAM OF INDIAN OIL CORPORATION-IOC-THE MAFIA KILLED HIM IN 2005 THE CASE CONTINUES.POVERTY BREEDS POVERTY.PROSPERITY BREEDS PROSPERITY.HUMAN WILL AND ATTITUDE PLAYS A BIG VARIABLE.I CHANE THE RAGNER NURKSE 1958 VICIOUS CIRCLE OF POVERTY THEORY FROM LOW INVESTMENT,LOW SAVINGS,LOW INCOME,LOW CONSUMPTION TO REVERSE GEAR HIGH SPEED TOP GEAR THAT HIGH INVESTMENT TO HIGH SAVING TO HIGH CONSUMPTION TO HIGH INCOME LEVELS WHICH I CALL IT THE VICIOUS CIRCLE OF PROSPERITY.WE HAVE GOT TO ATTAIN THIS LOGIC TO BREAK THE SCENE OF POVERTY TO BE NO.1 ECONOMY OF THE WORLD PUTTING CHINA BEHIND BY 2050 AS FORECASTED BY GOLDMAN SACHS INVESTMENT BANKERS WORLWIDE.